PITTSBURGH (Jan. 17, 2024) — Pittsburgh Riverhounds SC is entering a new partnership with international soccer brand CHARLY USA, who will be the official soccer apparel provider of the Hounds beginning with the 2024 USL Championship season.
The deal coincides with the upcoming 25th anniversary season of the Riverhounds, and CHARLY will be the pro team’s exclusive kit manufacturer, in addition to creating an exciting new line of Hounds clothing and activewear. The partnership also extends to the Riverhounds Academy beginning with the 2024-25 competitive year.
“Our new multi-year partnership with CHARLY symbolizes a combination of tradition and innovation, mirroring the spirit of the Riverhounds, our passionate fanbase, and the vibrant city of Pittsburgh,” Riverhounds President Jeff Garner said. “Anticipation is already building as we look forward to unveiling not just our new, custom kits, but also a full line of high-quality, fashionable apparel.”
CHARLY, headquartered in León, Mexico, is the official apparel partner of Mexico’s Liga MX and the kit provider for six Liga MX clubs, including León, Pachuca, Atlas and Santos Laguna. In the U.S., the brand outfitted USL Championship side San Diego Loyal and recently partnered with the Oakland Roots. The Riverhounds are now the first American professional club outside of California to be outfitted by the rapidly growing brand.
“Pittsburgh fans are some of the best in all of sports, and we are thrilled to be the brand they can associate with for the long term. This city deserves another championship, and we’re thrilled the Riverhounds are committed to making that happen with CHARLY,” CHARLY USA Managing Director Jason Wells said. “The CHARLY kits won’t just be for Hounds fans, but for all Pittsburghers to enjoy and support their city.”
With the new partnership, the Riverhounds will unveil new home and away kits for the upcoming season. The first opportunity to see and purchase the new jerseys will be at a special kit reveal event at 6 p.m. Wednesday, Feb. 21, at the Senator John Heinz History Center in Pittsburgh’s Strip District. Further details about the unveiling event will be announced in the coming weeks.
About the Riverhounds
Established in 1999, Pittsburgh Riverhounds SC is Pennsylvania’s oldest professional soccer team and one of the longest-operating pro soccer teams in the United States. The team plays its home games at Highmark Stadium, which opened in 2013 as a team-owned, soccer-specific stadium in Pittsburgh’s South Shore neighborhood. The team is an original member of the USL Championship, which began play in 2011 and has grown to become one of the world’s largest second-division pro soccer leagues.
About CHARLY
Established in 1949 in Mexico City, CHARLY is a leading soccer brand that is an official partner of both Liga MX (Mexico) and the United Soccer League (United States). The company, a third-generation family-owned and operated business based out of León, Guanajuato, rebranded to CHARLY in 1977 and entered the soccer space in 2014 when they launched CHARLY Fútbol. They are the official sponsor of six Liga MX teams — Atlas, León, Querétaro, Xolos, Pachuca, and Santos Laguna, making CHARLY the most prominent brand represented in the league. On the USL side, CHARLY sponsors the Oakland Roots and Pittsburgh Riverhounds. CHARLY has sponsored notable athletes like Hector Moreno, Rodolfo Pizarro, Luis Montes, and other key Liga MX players. Notably, they sponsor more female Liga MX athletes than any other brand in Mexico. To learn more about CHARLY, visit charly.com or follow CHARLY USA on Instagram, Facebook, LinkedIn, X, and @charlymxoficial and @charlyfutbol on Instagram.
